3 Moves That Separate Winners from Losers in the Land Industry
- Offer Financing on Every Deal
Cash-only investors are broke investors. Add “20% down, financing available” to every listing. - Use This Formula
• 10% markup over cash price
• 20% down minimum
• Sell the note for 80% at closing - Always Check Credit
Poor investors chase 18% yields on deadbeats. Rich investors take 12% from people who pay.
Bottom Line: While you’re hoping for cash, winners are cashing out with financing. Stop being poor.
Start today. 
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Post I Can't Stop Thinking About...
Last year I raced at the Vegas track during LIA. Then tore up supercars in Colorado at Milk & Honey—pretty sure I scared the hell out of Alshon. This year, I might need to hit Georgia and see what the Land Lawyer’s event is all about.
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Something I’m obsessed with…
The book Output Thinking by John Seiffer
In my business I focus on results, not just activity.
Instead of tracking how much work gets done, I define the outcome I want—like closed deals—and build systems backward to make that happen. It helps me run my land business by making everything measurable, repeatable, and easier to scale. A real-world application. A cold caller isn’t judged on how many calls they make or how many hours they work. They are graded on output. How many qualified leads do they generate. Outputs. Not Inputs.
